Channel EC Marketing Senior Specialist
面议
应届毕业生
本科
职位描述
Key Responsibilities
• The Disney EC marketing plan and execution on related platforms,
• Working closely both with the Disney Licensing team and Licensees for the Disney Consumer Product EC campings and sales expansion;
• Leading the Disney franchise EC campaigns to ensure the Disney brand affinity and GMV outcomes.
• Account management on certain EC platforms to build and increase brand/product awareness
• Synergy with Disney CPC marketing calendar and other Disney key marketing elements;
• Establishing good relationships with both licensees and platforms
• Coordinating with relevant departments internally and externally to create synergy and maximizes results;
• Working closely and efficiently with Disney’s internal support team for project approval and other supports;
• Good communication with other BU (Studio / SHDR) to share and explore the synergy opportunity on related EC platforms.
• Day-to-day management and coordination with agencies and vendors to ensure timely and satisfactory delivery of work;
• Leading the strategy of Disney EC marketing segmentation on related platforms from EC retail and channel perspective.
• Reporting and analyzing E-Commerce market data and trends;
• Future business monetization opportunity exploration
Knowledge and Skill Requirements
• 5 years of E-commerce Marketing experience;
• Experience in E-commerce operations and marketing preferred
• Fluent in written English as well as oral and reading;
• Good communication and coordination skills;
• College degree required / Postgraduate preferred
• Detail-oriented with a sense of business;
联系方式
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