Responsibilities: - Interpreting a brief to ensure the correct response to meet clients’ expectations; - To assist in providing relevant market information and other facts necessary to address briefs; - To organize and participate in brainstorms, making effective notes to capture the ideas; - To co-ordinate with various internal departments to keep everyone involved in process and on schedule; - To be involved in discussions about the choice of concepts for development; - Assist Account/Project Managers in the preparation of comprehensive budgets and timing plans from the start of the project; - Develop a critical eye for material produced by account team/creative ensuring it is free of errors and omissions. - Maintain a professional and effective Client relationship as assessed by Account Manager / Account Director. Requirements: - Having at least 1 year of IMC experience; - Be able to motivate internal teams and push work through the agency system; - Work in AUTO category is a big plus but not mandatory; - Speaking and writing in fluent English is a MUST.