Responsibility: * Generate Shopper and customer -based insight and sell in materials , activities / event and promotion mechanism to drive trial and repeat. 线下： -不断开拓新渠道（体育运动场景、餐饮、高端场所等）及新消费者； -基于深刻的消费者洞察及市场分析，整合相应内外部资源，推动营销活动及设计有效促销推广机制，以不断促进消费者尝新及复购； * Digital: -Work with Digital Sales on daily digital platform operation, including content, activities, KOL coop.